News

Olives Serpis is personal sponsor of Nico Terol
	We start a new way with the present 125 cc World Champion . In this new 2012 season, Serpis and Nico Terol start an exciting new proyect. We bet togheter for a year full of emotion and success. We will make a team where we add the energy and flavor that provide Serpis olives with Nico´s strength and ability. Togheter will try that our brand SERPIS shows and run in the best circuits in the world and will reach the podium of Champion, We continue our fight to be the reference : “the best of the best” On the occasion of the presentation to the press of that sponsorship, Nico Terol has visited our facilities. Nico has had occasion to tour the factory, meet our museum, exchange views with workers and perform after a press conference with the attending media to explain their feelings, and project preparation 2012. Nico Thanks for your presence.

THE PRINCES OF ASTURIAS VISIT OUR STAND IN ALIMENTARIA 2012
	Serpis Olives, was present as in previous years at the International Exhibition of Food, ALIMENTARIA 2012 Fair held in Barcelona from 26 to 29 ... March 2012. During the opening ceremony of ALIMENTARIA Royal Highnesses Prince and Princess of Asturias, Don Felipe and Doña Leticia, visited our stand. Their presence is a testimonial recognition and satisfaction for us!!

Pitted Black Olives 120g changes to new format 200g.
	SERPIS presents a new look of Pitted Black Olives 200g, replacing the current format of 120g. This new format is launched in a single tin and pack of two tins of 200g. Bipacks is wrapped with a new printed film, obtaning an uniform color on the shelves, making it more attractive to the consumers and getting their attention on the brand. A change that will offer a new option of consumption within the range of Black Olives providing to SERPIS customers greater service at the shelves.

18/06/2011. The Spanish appetizer Serpis leads to Indochina
	As is happening to many of the businesses in our country, the company of stuffed olives Candido Miro, based in Alcoy, is suffering "a long period of sadness commercial" and remains committed to strengthening its international presence to compensate for decreasing sales in Spain. Under The Serpis Olives brand, the company already exports to 40 countries, but his star project is implemented this year in Southeast Asia and South America, where they feel they have "good prospects". "The priority is the strengthening agenda abroad. The crisis in our country has lowered sales and diverted much of the consumer to store brands. Like most companies in the Valencian Community, we work twice as hard to win half, "said Estrella sang, manager of the firm. Olive consumption is very high in countries with tradition in an aperitif and with Latin influence, with a significant consumption in Central America, "but the goal is to introduce the culture of the snack in non-traditional markets such as Southeast Asia," said Sang. As for the domestic market, the firm expects to strengthen its presence in all distribution channels, from foodservice (hotels and restaurants) to large areas and regional and local distribution, and will do with investments, especially in technological improvement. To sing, "this is already old and you have homework to prepare for the future. Current marketing requires new flavors, new packaging and new packaging. " For this reason, the company will invest one million euros until 2013 in three groups: innovation and technological development, environmental impact minimization and prevention of occupational hazards. Facilities The firm opened in 2007 a new factory of 18,000 square meters in area Castelar, Alcoy, which has invested ten million. The facility, where 75 employees work, have a storage capacity of three million kilos of olives and produce 36,000 kilos per shift, but is prepared to triple production. The Serpis exclusively produced in this plant, with Sevilla Manzanilla olives harvested by hand and stuffed with anchovy in the Bay of Biscay. Of the total turnover, which reached 22.2 million euros in 2009, 40% are sold in foreign markets, for new landfills that have created adapted for consumption in other countries, such as ham, lemon, tuna or almond. The company also has the exclusive world of Tabasco brand, which produces and exports to 20 countries familiar with spicy flavors. This year the firm launched the Indian line, filled with curry and masala, designed for deployment in India and Southeast Asia. It has also created heart-Light line, the third and in sales rankings.