Centennial – Aceitunas Serpis

1926. THE YEAR THAT CHANGED THE HISTORY OF THE APERITIF

100 Years of Serpis

THE OLIVE THAT NEVER FAILS TO DELIVER

Serpis created the stuffed olive category in retail.

A pioneering idea born in Alcoy… that made its way into homes around the world.

TRADITION AND INNOVATION, IN PERFECT BALANCE

We keep Cándido Miró’s innovative spirit alive: listening to the market, adapting, and moving forward. That’s why today we offer the widest range of olives and pickles on the market, with over 600 references.

FROM LOCAL TAPA TO GLOBAL CATEGORY

In 1926, Serpis created the stuffed olive category in retail. Cándido Miró’s ingenuity turned a typical Alcoy bar bite into a popular product, now present in over 50 countries.

QUALITY THAT ALWAYS DELIVERS

A hundred years of caring for every detail to exceptional standards. The result: a consistent flavour, generation after generation. The real deal.

Cándido Miró Rabasa

THE ENTREPRENEUR WHO BROUGHT THE STUFFED OLIVE TO THE WORLD, TURNING A LOCAL TAPA INTO A CATEGORY

AN ENTREPRENEURIAL SPIRIT

Born in Alcoy into a family with deep industrial roots. His legacy: industrialising the pitting and stuffing process for olives.

VISION AND INNOVATION

Cándido Miró saw what no one else did: that the stuffed olives served in local bars deserved a place in every home. He turned that intuition into a company, and that company into a category.

GROWTH AND EXPORT

Serpis grew throughout the 20th century: its olives spread across Spain and beyond, its catalogue expanded to suit the tastes of each market, and what started as an idea in Alcoy is now present in over 50 countries.

SERPIS IN THE 21ST CENTURY

Serpis moves forward while staying true to its founder’s spirit: with unique products, hundreds of references, and advanced, sustainable facilities.

Cándido Miró Rabasa

THE ENTREPRENEUR WHO BROUGHT THE STUFFED OLIVE TO THE WORLD, TURNING A LOCAL TAPA INTO A CATEGORY

AN ENTREPRENEURIAL SPIRIT

Born in Alcoy into a family with deep industrial roots. His legacy: industrialising the pitting and stuffing process for olives.

VISION AND INNOVATION

Cándido Miró saw what no one else did: that the stuffed olives served in local bars deserved a place in every home. He turned that intuition into a company, and that company into a category.

GROWTH AND EXPORT

SERPIS IN THE 21ST CENTURY

Serpis moves forward while staying true to its founder’s spirit: with unique products, hundreds of references, and advanced, sustainable facilities.

We celebrate 100 years of history, with a DNA that keeps tradition and innovation in perfect balance

1920

1926. Cándido Miró founds Serpis Olives. Factory on Calle la Sardina, Alcoy

1928. New factory on Calle Enrique Hernández, Alcoy

1930

1929. Registration of the "El Serpis" trademark

1940

1940. Major expansion: Serpis establishes itself across Spain

1950

1952. First advertising campaigns

1959. First generation handover

1960

1968. Black olives added to our catalogue

1970

1974. New factory on Calle Oliver, Alcoy

1975. Second generation handover and first international sales

1978. First appearance at a food trade fair (Alimentaria, 2nd Edition)

1980

1980. We begin packaging olives in pouches

1990

1990. First participation in an international trade fair

1999. Third generation handover

2000

2000. Tabasco ®: we obtain the worldwide licence

2006. Our current factory opens; logo and packaging updated

2007. The Expomuseo Serpis opens its doors

2008. Launch of Serpis Benefit low-salt olives

2010